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«A piece of advice I would have appreciated as a young leader is that granting equal opportunities to everyone means acknowledging differences and turning them into strengths.»

Massimo Lusardi, Managing Partner of Bain & Company Switzerland

German version

Interview with Massimo

What does the Advance motto «stronger when equal» mean to you personally?

It has a very strong meaning, and one I am deeply convinced of.
I was lucky to grow up in a family where both parents had senior management jobs. I was also able to witness many examples of women with rewarding professional careers – in my family, at my parents’ workplaces, and early on in my career.

I looked at my parents as equal professionals and loving caretakers, and leaving the house to go to work was never associated with a gender-specific role. But I know that this is not always the case, be it in families or at the workplace. This undermines our strength as a society, which is why we collectively need to continue working on strengthening gender equality.

What advice about creating a diverse and inclusive workplace would you have liked to get as a young leader?

A piece of advice I would have appreciated is that granting equal opportunities to everyone means acknowledging differences and turning them into strengths. According to research, diverse teams perform better and make smarter decisions than homogenous teams.

So, what leaders need to do is on the one hand, actively build these extraordinary and diverse teams and make sure they unlock the full potential of their collective talent; on the other hand, work to eradicate any bias that even the most well-meaning may – unintentionally – bring to the workplace.

«I looked at my parents as equal professionals and loving caretakers, and leaving the house to go to work was never associated with a gender-specific role.»

What would you tell young people who would like to have a career and a family? How should we raise our children to achieve gender equality faster?

Talk it through with your partner. Discuss what are non-negotiables for each of you, and what you wish to achieve together, both in your family and at work. Sometimes we take it for granted that our family members are there to support us, but not having this kind of dialogue may eventually lead to misunderstandings and missed opportunities. Also, it’s good do the same thing at work: I’ve found that I do get lots of help and understanding if I am open about my needs and boundaries.

As far as our children are concerned, I believe role models are key. You need to walk the talk at home, making sure to quash any wrong ideas they may have heard in school or in the media. I also believe that, if you have the opportunity, it is a good idea to raise your kids in diverse environments, be it your choice of school, the sports they practice, or any other activities they are involved in.

The Advance initiative for a gender-equal workplace started ten years ago. What kind of progress would you like to see over the next ten years in terms of gender balance? And what, in your view, is the role leaders need to play on this journey?

Even if, arguably, many companies have made major steps in eradicating the biggest gender-related differences and stereotypes, we still have a long way to go. All the better, then, to see great initiatives such as Advance creating a platform for discussion and for exchanging ideas on how to make sure our kids will be «stronger when equal».

Personally, I wish the more subtle forms of bias will have disappeared completely in 10 years, and that we will finally embrace diversity – of any kind – as a genuine value, rather than seeing it as a social constraint. Leaders need to be role models here. They need to actively engage in the debate on why diversity is important, weaving new ways of working and thinking into their organizations’ fabric.

How much time do you invest in domestic work? If you have a family or live in a partnership, is this work equally distributed? What is your preferred type of housework?

My wife works full time as well and has her own career, and we have each other’s back. We try to live a model in which each of us is able to take on any house chores required, whenever the other is traveling or working longer hours, making sure our son will always have a parent to take care of him. Since my own experience with two working parents was very positive, I hope my son will say the same when growing up.

Bain has chosen «what we take along the way» by rosemary Rauber-singleton

Partner companies of the exhibition could choose an «Advancine» artwork as part of their sponsorship, which will continue to inspire employees, managers and customers alike after the exhibition at the company headquarters.

Discover the artwork created by Rosemary Rauber-Singleton!

«What we take along the way»

in discussion with bain & Company

How is Gender Diversity connected with the business success of your company?

We believe diverse teams achieve better results, and results is what matters in our line of work. Diversity of opinions, backgrounds, and perspectives helps us to create better solutions for our clients, and to establish greater levels of trust with client executives. We hire people with exceptional talents, abilities, and potential for Bain, creating a collaborative environment where everyone can bring their authentic selves to work and make valuable contributions for their teams.

What are your three most successful initiatives to balance the gender representation in management?

Globally, our company’s share of women and people identifying as non-binary continues to grow, both overall and at the leadership level—where we have exceeded 30% for the first time. Our share of females in leadership continues to grow in all three regions (US, EMEA and APAC), with EMEA leadership representation growing by 5 percentage points to 26 %. We owe this to a range of initiatives, including the following.

Women@Bain (WAB)

This affinity group aims to promote the inclusion of all women and gender non-conforming individuals who wish to be a part of our WAB community. Our goal is for WAB to help make Bain the best place to work for the group’s members. WAB’s mission is not only to support their careers, but to ensure they will grow and flourish in both their professional and personal lives.

Across every industry practice, consulting service, and geography, our WAB members are making a huge impact for our clients every day. In each office, we have put in place a WAB partner and manager. These teams develop the local initiatives (mentorship, experience sharing, professional development) that further impact the day-to-day experience and enable our WAB members in each office to thrive.

Culture training & Career flexibility

We work with each individual region and office to ensure that we maintain an inclusive culture. This includes ongoing dialog on topics such as aspiration and confidence, and what behaviors we need to strengthen them. We have also embedded workshops on inclusion and unconscious bias in our global and local training programs. We have developed playbooks to support client teams in promoting inclusive behaviors and eradicate bias.

What is more, our awareness work starts even before candidates’ actual entry: We have several recruiting events specifically tailored to female talent, such as «Weitblick» or «Women Lead to Inspire». We also recognize that in order to thrive, one needs to be flexible in structuring one’s long-term career, so we deliberately invest in offering a broad range of opportunities and success models. These include part-time work, transfers, externships, time away, and internal roles or parental leaves.

female all-star board

We consider our DE&I engagement to be transnational; our Advance membership is a great example for Switzerland. Another example from Germany which we want to expand across DACH is our «Female All-Star Board» (FAB)—an initiative we’ve established jointly with our partner, the Handelsblatt business paper. Its purpose is to promote women in leadership positions. Once a year, we select a female board of management, over time creating a network of female leaders where members have a chance to connect and learn from each other. To encourage expansion, we’ll host these events in English as of this year.

Why did BAIN Choose The artwork «What We take along the way»? What are the messages that bain would like to convey to their workforce and beyond?

Rosemary Rauber-Singleton’s concept of human figures, partly painted transparently, convinced us. As the figures overlap, they are interconnected and have an impact on each other, which is to say: Even if we don’t know each other, even if we all have different backgrounds in terms of religion, nationality, race, gender, etc., together we can create something new and meaningful.

This conveys a very inclusive message, there is no ‘me versus others’ but a strong theme of connection and joining forces. This is also our most important message: Everyone is unique. By bringing these individualities together, we form a diverse group that thrives from the variety of perspectives, experience, and knowledge, bringing forth the best new ideas.

Discover exciting sources from bain

Check out more information at www.bain.com/about/further/diversity-equity-inclusion/ or www.bain.com/de/ueber-uns/further/chancengleichheit/#

Read our Diversity, Equity and Inclusion Report 2022 here: www.bain.com/about/further/diversity-equity-inclusion/dei-report/

Company statement

Equity and diversity are fundamental to the success of our client work. That is why we have been an Advance member since 2019. With more than 140 corporate members, Advance is Switzerland’s leading organization when it comes to actively promoting women in management. Together with the other Advance members, we are forming a cross-company network, shaping the corporate landscape and learning from experts. At Bain, we are proud to have been recognized as a best-practice organization in the Advance & HSG Gender Intelligence Report 2020.

CEO message

Running big campaigns and fighting visible forms of discrimination is one thing, but addressing the most subtle forms of bias is another. I believe that promoting visible role models as well as building awareness on unconscious bias and inclusion are key to creating equal opportunities for all.

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