IWD 2021 Campaign Landingpage - We advance

LET`S CHANGE THE FACE
OF LEADERSHIP

Pick any Swiss company and the CEO is very likely a man. Together with countless business leaders, we choose to challenge this!

Male CEOs meet their female ‘twin’ and ask themselves: Would I be where I am if I were a woman?
Female CEOs and executives share remarkable stories about career dreams and gender stereotypes.

how does gender impact careers?

The average Swiss business leader is a man. Still! Fifty years of political participation of women have done little to change this. Why? We know that women have the same amount of leadership potential and equally valuable leadership skills as men. Combining the best of both worlds leads to true diversity and better results. Let’s find out more!

Advance asked male CEOs of Swiss companies to volunteer their picture for a virtual gender swap and take an honest look at their career. See how walking in ‘women’s shoes’ for once could change the (business) world.

We also talked to female CEOs and executives who made it to the top. They share key moments, wisdom and advice. At the Advance flagship event on International Women’s Day, we discuss what it takes to actually make the face of Swiss leadership more diverse. Explore, reflect, be inspired! And join us on March 8th!

Media Release