MY UNIQUE PERSONAL BRAND

Skill Building

4 September 2024
09:00-17:00
Zurich
German
For women

Become the Nr 1 in Your Target Group

Use the techniques of brand management to make yourself, your outstanding results and your strengths shine! Make the key decision makers in your organization recognize your potential as a leader.


Every successful brand is unique and clearly differentiated from the competition. The instruments of brand management are very relevant when it comes to positioning yourself as a brand. While top performance is a prerequisite for a successful career, focusing only on working hard and hoping to be noticed is not enough to make it to the top. Your career would end latest in middle management! 


Get rid of your “worker bee” image that holds you back. Discover your differentiating strengths and learn how to communicate your leadership potential. Become visible in an elegant and authentic way to those who can facilitate your way to the top.

Outcomes

You will

  • receive tried and tested instructions with which you can develop your own brand strategy step-by-step in order to become the No 1 in the mind of your relevant target group

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  • define your professional objectives: What is it that you really want?

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  • become aware of your strengths and use them to develop a unique and authentic SELF brand

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  • learn how to make your brand visible to relevant stakeholders



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  • learn how to move with political savviness in order to reach your objectives

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  • benefit from the possibility to network with peers from other companies

Format

Time Frame

This is a one-day workshop from 09:00 to 17:00 with several short breaks and a lunch break. Please arrive on time and plan to stay all day.

Cost

One credit per participant. Additional credits can be bought at CHF 1,300 per attendee.

Language

The workshop is held in German.

Target Audience

Designed exclusively for female leaders, this workshop welcomes a maximum of 22 participants from various Advance member companies and is targeted at mid-level, high-potential candidates with at least eight years of experience.

Andrea Och

Andrea Och

Founder OCH CONSULTING – Personal & Corporate Branding

Andreas's goal is to pave the way for women into top positions.


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Guidance and strategies with clear examples on how to develop my personal brand. Great to exchange with other women from other industries.
- Katharina, participant

Registration

This offer is exclusive to Advance members. Participants can be registered in our member area.

Susan Lemmke, Event Specialist

Questions?

Get in touch and learn more about our Skill Building offer. Susan Lemmke, Event Specialist, is happy to help.


Advance Skill Building for Rising Leaders

The Advance Skill Building workshops equip talented women with the core skills, capabilities, and leadership mindset that are critical to climb the corporate ladder. We also run workshops for male managers to help them become more inclusive leaders. Every workshop is also an excellent opportunity to meet peers from different Advance member companies, allowing you to broaden your business network.

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Find out more about the next opportunities to come together, get inspired, acquire new skills, exchange best practices, and power up your network! All our events are designed to foster gender equality in the Swiss workplace.


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