In an era where professional success is intertwined with digital presence, mastering LinkedIn is no longer an option – it's a necessity.
Join us for a full-day workshop tailored specifically for women in mid-career seeking to amplify their personal brand and position themselves as thought leaders in their respective fields. Beyond learning the practical skills, the day will also be dedicated to developing a personalized "content plan," ensuring that you not only understand the mechanics of LinkedIn but also have a strategic roadmap for creating compelling, engaging content.
This is not a theoretical workshop where you just sit through a presentation of various features and best practices. Instead, it’s a highly interactive, hands-on experience designed to empower you. Throughout the day, you'll actively apply what you learn in real time, receive immediate feedback, and overcome any lingering fear about showing up online.
This workshop is for you if:
Preparation
If you don’t have a LinkedIn account yet, you will need to create it before the workshop. You will also need to fill in your profile with relevant work experience and other details in advance, and at the workshop, you will learn how to elevate it.
Know-how to optimize your profile: Tips & tricks to create a polished and professional LinkedIn profile that reflects your expertise and accomplishments
Practical skills: Proficiency in using LinkedIn's features, from making impactful posts to networking effectively
Thought leadership framework: Insights on how to position yourself as a thought leader, building credibility and influence
Content plan: A strategic roadmap for curating and creating content that resonates with your target audience
Networking strategies: Best practices for successful online networking and expanding your professional network
Confidence: The confidence to navigate LinkedIn with purpose and use it as a tool for personal branding
Having had the possibility to network with peers from other companies
This is a one-day workshop from 09:00 to 17:00 with several short breaks and a lunch break. Please arrive on time and plan to stay all day.
0.5 credit per participant. Additional credits can be bought at CHF 650 per attendee.
The workshop is held in English.
Designed exclusively for female leaders, this workshop welcomes a maximum of 18 participants from various Advance member companies and is targeted at mid-level, high-potential candidates with at least eight years of experience.
Anna witnessed firsthand how seemingly random connections made on LinkedIn brought meaningful, career-advancing opportunities.
This offer is exclusive to Advance members. Participants can be registered in our member area.
The Advance Skill Building workshops equip talented women with the core skills, capabilities, and leadership mindset that are critical to climb the corporate ladder. We also run workshops for male managers to help them become more inclusive leaders. Every workshop is also an excellent opportunity to meet peers from different Advance member companies, allowing you to broaden your business network.
Find out more about the next opportunities to come together, get inspired, acquire new skills, exchange best practices, and power up your network! All our events are designed to foster gender equality in the Swiss workplace.
