My Unique Personal Brand
Advance Skill Building Workshop
(One full day)
April 9, 2024 in Zurich – German
September 4, 2024 in Zurich – German
Description in German
Become the Nr 1 in your target group
Use the techniques of brand management to make yourself, your outstanding results and your strengths shine! Make the key decision makers in your organization recognize your potential as a leader.
Every successful brand is unique and clearly differentiated from the competition. The instruments of brand management are very relevant when it comes to positioning yourself as a brand. While top performance is a prerequisite for a successful career, focusing only on working hard and hoping to be noticed is not enough to make it to the top. Your career would end latest in middle management! Get rid of your “worker bee” image that holds you back. Discover your differentiating strengths and learn how to communicate your leadership potential. Become visible in an elegant and authentic way to those who can facilitate your way to the top.
Outcomes
You will
- receive tried and tested instructions with which you can develop your own brand strategy step-by-step in order to become the No 1 in the mind of your relevant target group
- define your professional objectives: What is it that you really want?
- become aware of your strengths and use them to develop a unique and authentic SELF brand
- learn how to make your brand visible to relevant stakeholders
- learn how to move with political savviness in order to reach your objectives
Target Audience
- Exclusively for female managers
- Mid-level high potential female managers with at least 8 years of working experience
- Max. 22 participants from different Advance member companies
Format
- One day workshop, 9:00 – 17:00
- One credit per participant. Additional credits can be bought for 1’300 CHF per participant
- Language: English and German
Facilitation
Andrea Och
Gründerin OCH CONSULTING – Personal & Corporate Branding
Andrea Och ist eine international gefragte Karrieresparringspartnerin. Ihre eigene Karriere startete sie in der Industrie und wechselte nach 6 Jahren zu einer Top-Unternehmensberatung. Dort nahm sie in drei Jahren vier Hierarchiestufen und wirkte als jüngste Bereichsleiterin der Märkte Versicherungen und Gesundheitswesen.
Vor 20 Jahren gründete sie OCH CONSULTING – Personal Branding. Ihr Ziel: Frauen den Weg in Spitzenpositionen zu ebnen. Mit individuellen Personal Branding-, Netzwerk- und Mikropolitik-Strategien.
Für ihre erfolgreiche Arbeit wurde sie mit dem Innovationspreis für Beratung ausgezeichnet.
2012 wurde sie als erste Frau in den Wirtschaftsrat der European Business School berufen.
2013 veröffentlichte sie „Lust auf Macht – wie (nicht nur) Frauen an die Spitze kommen“, von dem das Manager Magazin sagte, hier können auch Männer noch lernen.
Andrea Och ist glücklich verheiratet, hat eine erwachsene Tochter und lebt in Hamburg.
Registration
This offer is exclusive to Advance members. Participants can be registered in our member area. In case of questions, please contact the Advance workshop coordinator.
Advance Skill Building for Rising Leaders
The Advance Skill Building workshops equip talented women with the core skills, capabilities and leadership mindset that are critical to climb the corporate ladder. Every workshop is also an excellent opportunity to meet peers from different Advance member companies, allowing you to broaden your business network.